Redesigned
mobile app offers faster access to everyday savings
GLENDALE,
Calif., March 2, 2011 /PRNewswire/ -- The YP app for Android(TM) devices
(v3.0), the essential local companion for navigating daily life, is now
available for free download from the Android Market. The updated app now serves
up nearby deals, personalization and sharing features, adding to local search
across 18M+ business listings, local events, maps and more. As of February
2011, YP app searches on Android devices have grown over 500 percent
year-over-year(1), indicating that Android users are increasingly looking for
nearby businesses while mobile.
The free
app, designed by AT&T Interactive specifically for the Android platform,
offers users a comprehensive local search experience with much more than
business search and mapping functionality. New features offer ways to save both
money and time in one app:
* Browse
thousands of nearby coupons, specials, and discounts in the new
"Deals" section - offering everyday savings from local businesses and
national chains. Unlike other deals offerings, users have access to a range of
money-saving offers requiring no upfront purchase or "check in."
* Scan the
location-aware homescreen to see local weather, nearby deals and local events
in personally-selected categories at a glance.
* Save
deals, favorite businesses, and events to "My Stuff" for easy access.
* A quick
access menu takes fewer taps to call, see a map or get directions to a business
nearby.
* Enhanced
location detection automatically pinpoints a users' location, often down to the
street address, making it easier to quickly find things nearby.
Today,
consumers can enjoy access to deals across the YP product portfolio including
on YP.com, m.yp.com, and the YP app on major mobile platforms. AT&T's
relationships with thousands of advertisers and leading coupon providers offer
users a wide range of local deals every day.
Existing
app features include:
* Quickly
search comprehensive information for over 18M U.S. businesses by typing,
speaking, or browsing popular categories.
* Enjoy
thousands of ratings and reviews by locals and posting a review on the spot.
* Access
thousands of video profiles that bring users "face-to-face" with
local businesses.
* Browse
and search local events - from retail sales to concerts and community events.
* Numerous
ways to share businesses with friends including via text, email, Twitter and
Facebook.
The updated
app is available for free download by searching for "YP" in the
Android Market. Earlier versions of the app are also conveniently pre-loaded on
Android devices from AT&T including the recently released HTC Inspire(TM)
4G and Motorola ATRIX(TM) 4G.
For more
information on YP apps visit www.yp.com/products, YP on Facebook or YP on
Twitter.
*AT&T
products and services are provided or offered by subsidiaries and affiliates of
AT&T Inc. under the AT&T brand and not by AT&T Inc.
About
AT&T Interactive
AT&T
Interactive, a subsidiary of AT&T Inc, is an industry leader in creating
local search products that encourage consumers to discover and engage with
local businesses across three screens - online, mobile, and TV. YP.com,
AT&T Interactive's flagship web property, attracts over 30 million monthly
online unique visitors.(2) AT&T Interactive consumer apps have a
pre-activation presence or have been downloaded through digital app stores on
over 40 million mobile phones.(3)
The YP
Local Ad Network helps advertisers grow their business and distributes ads to a
distinguished list of top publishers whose presence spans online, mobile and
TV. AT&T Interactive's wide range of local ad products such as premium
listings, performance-based advertising, and search engine marketing provides
advertisers an opportunity to increase their presence among consumers who are
looking for a local business.
AT&T
Interactive products are supported by over 5,000 media consultants from
AT&T Advertising Solutions and third party resellers. To learn more visit
www.adsolutions.att.com.
Keep tabs
on YP products on YP on Facebook: http://www.facebook.com/YP
About
AT&T
AT&T
Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries
and affiliates - AT&T operating companies - are the providers of AT&T
services in the United States and around the world. With a powerful array of
network resources that includes the nation's fastest mobile broadband network,
AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice
services. A leader in mobile broadband, AT&T also offers the best wireless
coverage worldwide, offering the most wireless phones that work in the most
countries. It also offers advanced TV services under the AT&T U-verse and
AT&T | DIRECTV brands. The company's suite of IP-based business
communications services is one of the most advanced in the world. In domestic
markets, AT&T Advertising Solutions and AT&T Interactive are known for
their leadership in local search and advertising. In 2010, AT&T again
ranked among the 50 Most Admired Companies by FORTUNE magazine.
Additional
information about AT&T Inc. and the products and services provided by
AT&T subsidiaries and affiliates is available at http://www.att.com. This
AT&T news release and other announcements are available at
http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or
follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT
to discover more about our consumer and wireless services or at
www.Facebook.com/ATTSmallBiz to discover more about our small business
services.
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